Pinterest Keyword Research

The Ultimate Guide to Pinterest Keyword Research for Affiliate Marketing

If you’re an affiliate marketer, you’re probably always on the lookout for new and effective ways to promote your products. One often-overlooked platform that can be an excellent tool for affiliate marketing is Pinterest. With over 450 million active users, Pinterest is a vast social network that allows users to discover, save, and share content.

But to be successful on Pinterest, you need to understand the power of keywords. In this ultimate guide to Pinterest keyword research for affiliate marketing, we’ll dive deep into what keywords are, how they work on Pinterest, and how you can use them to drive traffic and sales to your affiliate products.

Understanding Keywords on Pinterest

What are keywords?

Keywords are specific words or phrases that describe the content of a web page, article, or image. They are used by search engines and social networks to understand what the content is about and to deliver relevant results to users.

Why are keywords important on Pinterest?

Keywords are crucial on Pinterest because they help your content get discovered. When a user types a search term into Pinterest, the platform uses keywords to determine which pins to display in the search results. If your pins have the right keywords, they are more likely to show up in the search results and be seen by potential customers.

How to Find the Right Keywords for Your Affiliate Marketing Strategy

Start with Your Affiliate Product

The first step in finding the right keywords for your affiliate marketing strategy on Pinterest is to start with your affiliate product. Look at the product’s features, benefits, and unique selling points to identify the words and phrases that people might use to search for it.

Use Pinterest’s, Search Bar

Another great way to find keywords on Pinterest is to use the search bar. Type in a few relevant keywords related to your product and see what comes up in the search results. You can also use the autocomplete feature to see what other users are searching for on Pinterest.

Utilize Pinterest’s Guided Search

Pinterest’s Guided Search feature can also be an excellent tool for finding relevant keywords. It helps users narrow down their search results by suggesting related keywords and phrases that they can use to refine their search.

Use a Keyword Research Tool

Finally, you can also use a keyword research tool to find relevant keywords for your affiliate marketing strategy on Pinterest. These tools can help you identify popular keywords and phrases that are related to your product and provide valuable insights into the search volume and competition.

How to Use Keywords on Pinterest

3.1 Optimize Your Profile

One of the first places to use keywords on Pinterest is in your profile. Use relevant keywords in your profile description, board titles, and board descriptions to help your profile show up in search results.

3.2 Optimize Your Pins

To optimize your pins for keywords, use descriptive titles and descriptions that include relevant keywords. Also, be sure to add relevant hashtags to your pins to help them get discovered by users who are searching for related content.

3.3 Organize Your Boards

Organizing your boards can also help you use keywords on Pinterest. Create boards that are focused on specific themes or topics related to your affiliate products, and use relevant keywords in the board titles and descriptions.

Measuring Your Success on Pinterest

Measuring Your Success on Pinterest

Measuring your success on Pinterest is essential for determining the effectiveness of your affiliate marketing efforts. Here are some of the most important metrics to track on Pinterest:

  • Impressions – Impressions refer to the number of times your pins are seen on Pinterest. This metric can help you determine the overall reach of your pins.
  • Clicks – Clicks refer to the number of times users click on your pins. This metric can help you determine how engaging your pins are and whether they’re driving traffic to your website.
  • Saves – Saves refer to the number of times users save your pins to their own boards. This metric can help you determine how shareable your content is and whether it’s resonating with your target audience.
  • Conversions – Conversions refer to the number of users who take a desired action on your website, such as making a purchase or signing up for a newsletter. This metric can help you determine the effectiveness of your affiliate marketing efforts.

To track these metrics, you can use Pinterest Analytics. This free tool provides detailed insights into your Pinterest account, including your top-performing pins, boards, and more.


In conclusion, Pinterest is a powerful platform for affiliate marketing that can help businesses of all sizes reach their target audience, drive traffic to their website, and increase sales. To be successful on Pinterest, it’s essential to perform thorough keyword research, create engaging content, and track your metrics to measure your success.

By following the tips and strategies outlined in this guide, you’ll be able to take your affiliate marketing efforts to the next level on Pinterest. Remember to focus on providing value to your audience, and always be testing and optimizing your strategy to achieve the best possible results.


What is Pinterest, and how can it help with affiliate marketing?
Pinterest is a social media platform that allows users to discover, save, and share images and videos on virtual bulletin boards. For affiliate marketers, Pinterest provides a valuable opportunity to reach a large and engaged audience, drive traffic to their website, and promote their products or services through affiliate links.

How do I find relevant keywords for my Pinterest content?
There are several ways to find relevant keywords for your Pinterest content. You can start by conducting keyword research using tools like Google Keyword Planner or Pinterest Trends. You can also analyze your competitor’s content and see which keywords they’re using, or use Pinterest’s search bar to find popular and related keywords.

How do I optimize my Pinterest content for search engines?
To optimize your Pinterest content for search engines, it’s essential to use relevant and targeted keywords in your pins, boards, and profile. You should also ensure that your pins are visually appealing, properly labeled, and linked to high-quality content on your website. Additionally, you can promote your pins through other social media platforms and engage with your audience to increase your reach and visibility.

How often should I post on Pinterest, and what types of content should I share?
There is no magic formula for how often you should post on Pinterest, as it largely depends on your goals and audience. However, it’s generally recommended to post regularly and consistently, at least several times per week. As for the types of content to share, you should aim to provide value to your audience through a mix of product recommendations, tutorials, lifestyle content, and other relevant topics.

How can I measure the success of my affiliate marketing efforts on Pinterest?
To measure the success of your affiliate marketing efforts on Pinterest, you can track metrics such as impressions, clicks, saves, and conversions using Pinterest Analytics. You should also regularly analyze your top-performing content, monitor your competitors’ activity, and test and optimize your strategy based on your results.


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